LEGO® Batman™: Legacy of the Dark Knight

Recap of my Summer 2025 internship as a Games Brand & Product Marketing Intern at Warner Bros. Games

Supported the global launch campaign for LEGO® Batman™: Legacy of the Dark Knight.

Project Context

Summer 2025
Here’s what I had my hands on.

Multi-agency launch campaign spanning:

  • Key Art

  • Reveal Trailer

  • Product Pages

  • Brand Style Guide

  • Website

  • Global Announce at Gamescom

Key Contributions:

  • Leading product page screenshot recommendations

  • Coordinating key art resizing + logo localizations

  • Writing weekly marketing intelligence reports

  • Supporting launch campaign agency briefing + pitch cycles

Product Page Screenshots

I led the development and pitch of the announce-phase product page screenshot strategy, creating a research-backed brief and selecting final assets approved by WB leadership, TT Games, and LEGO.

Hero Shot

Batman and Catwoman

Open World Gotham City

Enemy Spotlight

Batmobile Action Shot

Batbike Action Shot

These screenshots now serve as the primary consumer-facing visuals across:

Storefront Copywriting

Authored the primary announce-phase “About This Game” description for the Steam storefront, shaping the initial consumer-facing narrative of the title:

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UNREAL ENVIRONMENT