LEGO® Batman™: Legacy of the Dark Knight

Games Brand & Product Marketing Intern

Contributed as a core member of the brand team launching the global marketing campaign for LEGO® Batman™: Legacy of the Dark Knight.

Project Context

LEGO® Batman™: Legacy of the Dark Knight.

Here’s what I had my hands on.

AAA game announce campaign spanning:

  • Key Art

  • Reveal Trailer

  • Product Pages

  • Brand Style Guide

  • Website

  • Global Announce at Gamescom

  • Launch Campaign

Key Contributions:

  • Leading product page screenshot recommendations for global announce

  • Feedbacking and supporting development of key branding assets

  • Coordinating key art resizing + logo localizations

  • Producing weekly market research reports

  • Supporting launch campaign agency briefing + pitch cycles

Product Page Screenshots

I led the development and pitch of the announce-phase product page screenshot strategy, creating a research-backed brief and selecting final assets approved by WB leadership, TT Games, and LEGO.

Hero Shot

Batman and Catwoman

Open World Gotham City

Enemy Spotlight

Batmobile Action Shot

Batbike Action Shot

These screenshots now serve as the primary consumer-facing visuals across:

Storefront Copywriting

Authored the primary announce-phase “About This Game” description for the Steam storefront, shaping the initial consumer-facing narrative of the title:

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MAGAZINE DESIGN